A Material Revolutiom
Ray-Ban pioneered a revolutionary approach to eyewear that it champions today, and that is the use of sunglasses and lenses as a medium to express one’s vision, personality and freedom. Ray-Ban has always prided itself in using the finest materials in the construction of its eyewear, using metals and plastics beyond its time. Now, Ray-Ban continues on with the heritage of creating the best pieces in terms of quality and style; and with revolutionary materials beyond our time. Ray-Ban just unveiled a collection at 71 Gramercy, of eyewear that is lighter yet durable, without compromising its iconoclastic cool identity. Making use of modern technology, Ray-Ban is able to tap into the high-tech resource of prime lightweight steel, acetates, aluminum, titanium and other materials to bring lightweight, high quality Ray-Ban icons fit for today’s faster lifestyle. View more photos below.