Miley’s VG collection last year was phenom especially because I love her hippie style and that beautiful red-orange shade. This 2016, MAC chose Ariana Grande as its newest spokesperson for Viva Glam, a limited collection that’s launched annually/semi-annually to help the MAC Aids Fund.
When I think of Ariana, I would think of pink colors but hey, they thought of a beautiful black plum shade – which is like Ariana’s other mood: the bad girl. I shared this via Facebook late last year when I got addicted to dark-black shades and I’ve been wanting this ever since.
Few months ago, I went to the launch of the lipstick and checked it out for myself.
When I got a sample and went home (let’s fast forward lang), I immediately swatched it vs my only deep plum shade I bought last year, Instigator, and realized how the former is more red/burgundy than plum, which I like. It’s more vampy than berry.
I agree that it is more cool than warm, but definitely warmer than Instigator, which I again like. I tried Instigator several times and it certainly has a makeup look that it supports on me.
In intensity, I agree that it is truly a blackened version of her favorite color which I think is purple. Ariana described below the inspiration which was the 2 moods of a girl. She first launched a plum shade for that Dangerous Woman mood (check out the last post for the other one)
In terms of texture, it’s more satin than matte to me, but eventually becomes the latter when lips become dry.
Since I used lipliner, I achieved a full consistency on the upper lip than the lower lip. It might be a little difficult to apply it but Temptalia described it very well when she said: “streaked but also applied with a jagged edge.”. There are parts where it got very good opaque color, so it’s best to use with a lip brush and lip primer.
But what I really liked about it is the color as I mentioned above. It is also not as drying as other matte and retro-matte lippies, and it gives a deep black opaque color as you can see being worn by the DJ when it was launched in MAC Glorietta.
Overall, this is a shade that goes to my lip collection aside from of course, 100% of the cost of every MAC Viva Glam product is donated to the MAC AIDS Fund, which has currently raised $425 million. So get this one while they still carry it.
Lastly, Arianna talked about 2 moods of a girl in the video and the new color above is definitely her signature. I like that it’s a matte mauve and slightly cool pink shade, which I think we all can pull off. Such a nice choice! This will officially launch this October, retailing at P1050 at MAC stores nationwide.