True to its free and daring spirit that thrives on adventures, iconic American denim brand Wrangler takes its signature denim wear to the Philippines’ wide, open roads as it launches the digital competition True Wanderer. An Asia-Pacific-wide competition, True Wanderer aims to create a community of adventurers by engaging Filipino riders and empowering them in their journeys. It celebrates the bold souls who always seek unlimited possibilities through new places and experiences. “Wrangler has always been about going off the beaten paths and conquering new grounds. True Wanderer is our way of communicating our brand’s core as we inspire riders to get out there and discover their free spirits on the open road,” says Wrangler Philippines President Daisy Go.
The contest is open to all Filipino riders who can make an entry in the form of previous biking photos with a story on why they should be chosen as a True Wanderer. 10 rider finalists will be picked out by a panel of bike experts and travel enthusiasts from the pool of entries. The finalists will then embark on a five-day journey in selected locales in the country while riding their bikes and wearing Wrangler’s key items. “With jeans that are purposely designed to enhance comfort and style for the open road, Wrangler is the perfect companion of every True Wanderer as he goes off on his explorations,” added Go.
The contest’s main venue will be the True Wanderer microsite (www.wranglertruewanderer.com), where followers of the competition can also take part in each contestant’s journey. The microsite will serve as a travel diary where each contestant’s experiences will be documented through a mix of words, photos, and videos.
One winner will be proclaimed at the end of the contest and will win a motorbike and Php 100,000 worth of Wrangler products. He will then become the Philippine representative to the Asia Pacific-wide competition, where he will go head to head with other True Wanderer winners from across Asia Pacific.
“True Wanderer is Wrangler’s way of further strengthening its identity as the denim brand that’s made for action and adventure. Now we dare riders to join the contest and brave the open roads. We invite them to uncover the most interesting spots in the country armed with their passion for novel encounters and unstoppable spirits,” concludes Go.
Source: Press Release