Whenever I pass by EDSA, I am always attracted to the Wrangler ads that are changed almost every quarter because they are always full and spirit and adventure. They just easily transport me to my wanderlust dreams. After all, I am also a denim lover!
Yesterday, I attended Wrangler’s showcase of their new collections for 2015, and local announcement of a global digital competition called True Wanderer.
Wrangler showcase helt at URBN Bar & Kitchen
Wrangler President Daisy Go explains how they’re proud to be blue. “Our focus on denim, design and consumers are the driving forces that push the brand to create more, do better.” Go shares how the last 2 years have been good for the brand as well. “We won Country of the Year for the third time in 2013, in addition to Best in Sales Growth, Best in marketing, Best Project, and Best in Visual Merchandising. 2014 closed with us gaining Best in Visual Merchandising, Best Project, Best in Sales Growth, and Most Outstanding Retail Performance”
This year, Wrangler is further pushing the boundaries with two new collections.
First is the special underwear segment that’s made for tough service and benefits to ensure comfort, and still, style.
Next is the newest all-men’s non-denim that combines technology and easy-care style.
The Timbercreek collection equips guys with diverse khaki selections for guys who want adventure and style.
At the event, Wrangler also introduced the True Wanderer contest which I’ll be sharing here. I grew up watching my dad bike and I’m quite familiar with how exciting and challenging this is when it comes to the activity and style. Here’s something that bike riders you know may like!
Me with fellow bloggers who I know are constantly seeking adventure too: Earth Rullan, Ana Gonzales, Paul Chuapoco and Sarah Tirona 😉