Cool Max

Cool Max

This summer, Levi’s is launching COOLMAX, an innovative denim collection specifically constructed to combat sweltering hot weather. With COOLMAX®, everyone, everywhere has the opportunity to wear denim and non-denim styles year-round. Engineered for comfort and woven with COOLMAX® fibers that create a cooling effect, these looks help adjust the body’s temperature to maintain temperature balance and comfort amidst the summer heat. COOLMAX® enables proper body ventilation and ensures motion at the same time, therefore it’s perfect for seasonal weather changes.

Levi’s cutting-edge COOLMAX® jeans will change your mind about the misperception that denim is too hot and heavy to wear during the warmer months. The added style benefit, Levi’s COOLMAX® looks as great as it feels. The Spring ’14 collection offers smartly rendered classic, sophisticated styles like the 511™ Slim, but in fresh washes that are perfectly on trend for the season. View more photos of the launch below.

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