The philosophy behind the title is what Johnnie Walker now champions, as presented during “The Way I Walk,” a media launch event recently held by the brand at The Eye at Green Sun, Makati. “The Way I Walk” unveiled Johnnie Walker’s latest Joy Will Take You Further campaign, and introduced the faces behind the movement to press members as well as VIP guests.
I got really attracted to this event because well, one, Scotch Whiskey is my favorite drink at night and two, I was intrigued by the campaign which I got to know more.
At the event,a duo of proud Filipinos have recently jumped on board a new global campaign from top Scotch Whisky brand Johnnie Walker to champion joy as the key to meaningful progress, joining a global roster of other extraordinary people from all walks of life. Mountaineer Romi Garduce, and musician, actress, and blogger Saab Magalona are among a growing number of people who epitomise a way of thinking that challenges the conventional wisdom that success leads to happiness. Instead, these remarkable personalities celebrate the fact that happiness actually helps people achieve more.
Among the list of “extraordinaries” are Formula One World Champion and McLaren Honda driver Jenson Button, award-winning actor Jude Law, and American alternative rock band OK Go; whose understanding of success and progress aligns with the results from a growing body of scientific research into the power of happiness.
The more familiar set of ambassadors which evidently practice this philosophy is the band Cheats, some band members of which I’ve known since college. Ever since I heard them in 2014, I have loved their originality, passion (as artists and Pinoy’s too) and creativity.
JW also shared some facts about this philosophy. Dr Matt Killingsworth, a US-based psychologist and scientist who studies human happiness, acted as a consultant for the campaign. He said: “People sometimes think of happiness as a far-off, distant prize only to be won by their years of hard work or when they achieve conventional markers of success, like a higher income or a bigger house. But there is a growing body of evidence that enjoying happiness along the way makes success more likely.” Commenting on the campaign launch Diageo Philippines General Manager Jon Good said: “As a brand Johnnie Walker has always stood for progress—it’s been the story of our whisky since our founder John Walker started it all nearly 200 years ago. What two centuries of experience have taught us is that progress doesn’t have to be an endless uphill journey—we can enjoy the steps we take and the more happiness we find in them the more likely we are to achieve our goal. Evidence is confirming a conviction that sits at the heart of our brand: Joy Will Take You Further.” Personally:
#thewayiwalk? I have always been busy (digital work), ambitious and on-the-go ( friends always ask me why i always brisk-walk ?) I thought that the more hard, fast and effective I work, the more it would help me go a long way. But I feel also that Joy will help me win at life and that’s just part of the goals now ? #diarytonightbuttrue #haha #johnniewalkerph A photo posted by M I K K I G A L A N G (@mikkigalangdotcom) on
And it’s nice to just be with people who see happiness as such. I got the chance again to listen to Cheats’ new and iconic songs, like Summer which you’re hearing now via Soundcloud.
My fav song of @cheatsph! Congrats @saabmagalona on your nice #johnniewalkerph campaign! #thewayiwalk #keepwalking A video posted by M I K K I M I N A J (@mikkigalang) on
I just also was so happy for Saab’s success, happiness and love (recently got married!!). She has been a great friend ever since college/Dollhouse and when I started my own blog which she supported. I consider her as one of my blogger idols, and also as a music icon (me as a music lover lang hehe). She’s so creative, smart and focused on what she does and loves which you’ll get to know more in her video below. I really like how she built her own identity and market too, based on what she is, and what she really wants to do in her life. That’s really how we should all do it! =)
Congratulations on everything, Saab!!
The other JW night last quarter 3 is filled with music and flavor through The Journey with Johnnie Walker at Valkyrie at The Palace, a multi-sensorial party showcasing select variants of the Johnnie Walker brand. Recognizing life and its many twists and turns, the Johnnie Walker event invited guests to embark on a flavorful journey as they navigated through the clubbing mecca’s twists and turns to learn more about Johnnie Walker Red, Black, and Gold Label Reserve.
For the one-night affair, Valkyrie became home to the partying scene’s hippest DJs. DJs Mars Miranda, Callum David, David Ardiente, and Kat DJ took turns in unleashing beats from different areas in Valkyrie, creating a moving party experience like no other, while Johnnie Walker Red Label, Black Label, and Gold Label Reserve each had rooms that treated guests to different surprises throughout the night.
I toured the The Johnnie Walker Red Label Room which was witness to a lively mixology class hosted by Diageo Reserve World Class 2013 Philippine Bartender of the Year AK Roxas, who demonstrated the different ways (Hello, chemistry skills!!) to enjoy Johnnie Walker Red Label, the Pioneer Blend.
Meanwhile, the Johnnie Walker Black Label Room generated curiosity among guests as they peered at the great black leather chair and awaited the reveal of Azkals hunk Anton Del Rosario, who personified the iconic brand’s Striding Man for the night. Guests also enjoyed a quick mentoring session care of Diageo Reserve World Class 2014 Bartender of the Year Joma Rivera, who delivered the complete Johnnie Walker Black Label experience with smoke and wood, elements unique to the Iconic Blend.
Lastly, the Johnnie Walker Gold Label Reserve room was ground to a whisky mentoring session hosted by Erwan Heussaff and Diageo Reserve World Class 2015 Philippine Bartender of the Year Kenneth Bandivas. The session was as educational as it was lively, showcasing the great flavors of Johnnie Walker Gold Label Reserve.
“The idea behind this event is to really unify the labels, particularly Red, Black, and Gold Reserve under the Johnnie Walker banner,” shares Cesar Gangoso, Customer Marketing Director of Diageo Philippines. “We want to create experiences unique to each brand, but we also want these experiences to be representative of the iconic heritage from where they come.”
Here are two amazing nights I had with Johnnie Walker and here’s to wishing continued journey and happiness for all of us.