Anello, Japan’s IT Bag, Now in Manila!

Anello, which translates to “annual growth rings” in Italian, was founded in 2005 by Carrot Company, a world leader in the retail industry who also owns Legato Largo, a woman’s fashion brand, and Paquet du Cadeau, a brand that sells fun accessories. The company started its operation back in 1998 in Osaka, Japan.

Ever since I saw my mom use Anello as her everyday bag, I was convinced that I have to have one too. My kinda-OC mom’s everyday bag is usually big (with all the paper works, receipts, inventory reports, makeup) and I actually inherited that trait of hers since school up until now that I’m working. I just love big bags with wide openings and a lot of compartments!

So I was so happy that Anello, the world-renowned Japanese-Italian brand known for their signature wired wide opening backpack, is finally in the Philippines.

I attended the launch of Anello in Megamall Fashion Hall a few weeks ago and learned more about the brand.  Founded on the premise of improving people’s quality of life with pieces that you can use regardless of the season, anello, offers a full line of fashionably chic pieces that perfectly complement the lives of today’s multi-faceted individuals.

“The brand is really known for coming up with no-nonsense pieces that allow you to do more things and go more places,” shares Marnie Chua, President of Crossmerchant Inc, the exclusive distributor of anello Philippines. “Essentially, it answers the need for really trendy bags that do more than just hold things for its owner—one that is both sturdy, provide convenience and designed in such a way that it fits into most occasions.”


Ive always loved The Japanese’s keen attention to details and forward-thinking fashion sense as very evident in the structured silhouettes and added functions of the bags. And the best thing about it? anello offers bags that come in all forms, sizes, colors and materials, making sure to have something for everyone regardless of personal style.

Less than three weeks after this event, the brand went on and unveiled its impressive 100-sqm flagship store at Estancia Mall in Capitol Commons. Soon after, the third branch opened in UP Town Center. They also plan to open stores in Uptown BGC, Alabang Town Center and Robinsons Magnolia and more. Inside the store, I just love how the bags are organized in different styles. It’s just easy to understand, despite the variety.

“We decided to venture in the Philippines to answer the continuously growing clamor for the brand here.
Filipinos are one of the biggest consumers of anello bags, both in Japan, and in most other countries where we are present, and for that we are most thankful. In the years to come, we aim to continue producing new items to make sure that we are always able to delight and answer the needs of our customers,” shares Mr. Takeshi Yoshida, President of Carrot Company.

Learn more about anello and its products by following Official Anello Philippines on Facebook and
@anellophilippinesofficial on Instagram.




It’s Day 2 of my Japan trip and as a makeup addict enthusiast, I am excited to explore (together with The Beauty Junkee) the streets and shops of a country that is known for high-quality, tech-driven cosmetics. Days before, someone messaged me about what kinds of brands and products I should hoard buy in Japan and I thought it would be nice to share my thoughts on some of the Japanese products available in our country which I’ve had for months and document these for review. Let’s go!

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I have always liked how Japanese see skin care and makeup that. I’ve reviewed Kanebo’s BB creams years before at Break My Spell and I really liked how perfecting those are. For sure, I will be repurchasing some powders from Kate (a younger subbrand of Kanebo), ZA and Maquillage (younger subbrand of Shiseido launched 2 years ago in PH), and of course, Shiseido, which is just love!!

I might not be repurchasing Naturactor and I’ll review that in detail because of its low performance in the staying and non-creasing aspect of the product.

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Naturactor when exposed to air (Update; these are not rat marks as someone told me this happened to her exposed pot days ago)


Shu Uemura is my number one list when it comes to this. I just remember how I loved this brand when I was still in  college and discovered early the colored pigments which was my first beauty-related entry at Break My Spell in 2012. I found similar level of consistency and finish especially of the shimmers from RMK, which also has nice bases.

When it comes to eyes, hands down a 100% to K-Palette (brows), Majolica Majorca Lash King (mascaras), and K-Palette (liners) which is packaged in a very cute limited ed design as you can see below. I’ll try to find options for these categories but I’m very happy with the effects of these on my eye makeup.

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Aside from Shiseido, I haven’t explored much Japanese skin care (except for Cure – for exfoliating – and Bifiesta and Biore – which are high-performing department store brands known for skin cleansing) but I think I will be after reviews of some friends.

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I also would like to check out more of Kao’s products here – they’re like one of the top beauty FMCG handling Jergens, Biore, Kanebo, and Liese – which was recently launched in PH – introducing the bubble/foam format for non-drip and easy hair color application.

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These samplers which I’ve kept for years! Wanted to buy full-sized ones.

So there’s my list and I’ve been reviewing for months since i booked this trip. Please do recommend some good products and will check them out in Tokyo/Ginza/Shibuya tomorrow!