Store of The Future
Kiehl’s first Philippine store in Greenbelt 5 opened back in 2007, and has since accustomed Filipinos to their warm customer relations, beautiful aesthetics (apothecary feels ever since!) and of course, products that work, combining science and nature.Last week, Kiehl’s invited us to checkout the redesigned store. I like how these events go because I get to know how the brand thinks for its beloved consumers.
“Quality is a defining characteristic of Kiehl’s, but so is discovery,” stated Sher Le Chua, General Manager L’Oreal Luxe Division. “It is our goal to infuse our stores in the Philippines with the Kiehl’s New York apothecary heritage, history of innovation, highly personalized customer service and generosity. The Kiehl’s retail store brings these company values to our customers in an immersive, inviting environment.”
Aside from the store being IG-friendly, indeed, the Kiehl’s brand alongside its customers continues to grow and adapt into the ever-changing lifestyle of the times. I know a lot of corporate and busy women using the Midnight Recovery for example, to combat signs of stress on the skin. This line has expanded to a day concentrate as you can see below, that responds to a 24-H skin recovery.
To constantly be working hard and being on top of their game is every power woman’s motto. Not once do they move forward without being prepared in all aspects of their life including their skin care regimen. Kiehl’s understood that need and has curated POWER SERUMS to match the lifestyle and needs of every woman.
My favorite is the Midnight Recovery Concentrate works perfectly for a night owl like me who work hard in the afternoon and party harder in the evening.
I haven’t tried the Daily Reviving Concentrate but it is said to be Paraben free, Mineral oil free, non-acnegenic, non-comedogenic, and comes from 100% natural origin. Years ago, I’ve tried Clearly Corrective Dark Spot Solutions which does wonders on my blemish or dark spots after a summer trip.
Also made with VitC, I alternated it with the Kiehl’s Powerful-Strength Line-Reducing Concentrate which also helped eliminate my fine lines. These are really effective serums that I switch back to depending on my skin care need.
To keep up with the pace, Kiehl’s reinvents and revamps their flagship store. What once was a quirky apothecary is now the Store of the Future with warm wood, marble accents, and vintage brass meets glass and stainless steel fixtures reminiscent of a modern-day lab. Reminded me of my Chemistry days, only in a much futuristic set up 😉
“From the minute a customer enters the store, we want them to feel welcomed. It’s common to see new customers pass by our store, make a double-take at the eclectic design before entering the NYC quirky world of Kiehl’s,” as stated by Joan Hwang, Product Manager for Kiehl’s Philippines. “This time, with our Store of the Future concept, we have elevated this experience for our customers with our enhanced store design and experience. We want our stores to tell a story about our history and formulas to foster a casual and fun environment for our customers to try our products. This is what makes Kiehl’s unique.”
The Kiehl’s “Customer Favorites” is now front and center in the revamped store, where customers can easily access what is loved by avid Kiehl’s users. Classic Kiehl’s fixtures such as the vintage Harley Davidson, and the beloved skeleton fixture “Mr. Bones” is still kept in-store for familiarity and ease for customers.
According to Noelle Tiongson, Visual Merchandising Manager for Kiehl’s Philippines, “We designed around our products to invite exploration, like testing a product on the skin or learning about the origins of the formula’s natural ingredients. These moments let the customer pause, learn and discover what is best for them.”
By bringing the Kiehl’s Store of the Future to their customers allows a better and enhanced overall service which I can personally recommend. In-store Kiehl’s Customer Service Representatives are highly trained to entertain and assist to every customer’s needs allowing them to prepare for their future.