When we see a post on IG with the hashtag “goal”, we are often amazed by the photo because they’re either perfect or really interesting to us and there’s nothing wrong with that. I just think that social media nowadays have become too visual and focused on the “instant” or “dreamy” side of things that we often forget the story or the process. The same thing with that popular #makeupgoal hashtag, which has become a series of photos or finished #LOTD’s featuring polished makeup or brows or lashes on fleek. If IG or FB have become more visual than words, then we rarely see micro-blogs of these style/make-up processes (and products used!) on the popular social sites which, if used to share things or opinions, should be like this.
Last year, popular “high-street” makeup brand in the UK was launched in The Philippines with a very similar goal, and I got the chance to witness and explore its products at the launch. “Sleek MakeUP is a colour cosmetics brand established in the UK over 20 years ago, dedicated to providing a comprehensive makeup range for all women at affordable prices. As one of the fastest growing brands on the high street, Sleek MakeUP creates fashion-forward, innovative products, and is driven by the hottest beauty trends straight from the world’s catwalks. With trend-led innovations Sleek MakeUP has forged an iconic following among makeup professionals and beauty enthusiasts worldwide!”
All these, including the brand’s philosophies + good things I’ve heard about the products’ pigmentation can be seen on their counter and the products upon first look. I’ve blogged about Birthday Suit which is a super popular color and lippie from the brand, and I believe the brand’s commitment in giving the best makeup to every woman regardless of skin and color.
Then came the #makeupgoals event which challenged bloggers to transform through makeup and showcase how and why they do it.
What’s nice about the event is it encourages beauty mavens to go back to the core of sharing what products to use, what tricks and tips work, the step-by-step application and of course, expressing style. I’m sure that every blogger or makeup enthusiast like us would have our different phases and attacks on our looks and colors.
Of course, transformation (not just the before and after kind) or achieving makeup goals is much easier with products so pigmented and varied in terms of color, shades, textures and finishes. I must say that Sleek is one affordable brand for every Filipina who wants to make makeup on fleek, reflecting personal style and moods.
What’s just so nice though in the social world we live in is we can connect easily and we can see lots of looks and content online, from users, magazines, celebrities, and women who like makeup. I know someone who still does printed mood boards (and that’s still dope for me!) for her goals, but there’s Pinterest and saving on our phones too for the ones who are more mobile! I find this very important because for me, beauty is very diverse and there’s no one perfect universal style of makeup for everyone. Plus, it’s not so easy determining one that can be owned and it’s easier learning from people who inspire us too!
In the event, I saw some dramatic looks that I’ve been wanting to pull off since last year and I locked them on my memory bank.
As for me, you know how I focus on the eyes and style it for my looks. I’m known to wear brights (and even neons!) but it was a phase and wanting a more dramatic yet polished wearable look in the present and future is of course difficult. Last year, I tried preparing and experimenting, for example, how to shape my brows for the dark contoured eyes, or how I need to learn to wear the nude lip. It’s a process, indeed!!
At the event which had a photoshoot component after, I created a look using colors from the i-Divine pallette which I’ll review soon but I’ve used pretty much dark greens and intense neutrals or browns even on the lower lash line and I have upcoming tutorials so you too can achieve this if you have Selena Gomez, or Kylie Jenner for example as your makeup goals =)
It was a fun day of shooting after a long time of not doing this because of the break, and I pretty much learned from our photographer, Charles Rodulfo, who’s also an associate art director at Preview/Style Bible, how to pose for certain looks that i wanna showcase.
I’m excited to share this more in detail, but yes, let’s make online media a more creative and resourceful house of content featuring our different styles and beauties =)