MAC x World Aids Day
The MAC AIDS Fund, also known as the heart and soul of MAC Cosmetics, was established in 1994. It was created to support men, women and children affected by HIV/AIDS globally. MAC Aids Fund is a pioneer in HIV/AIDS funding, providing financial support to organizations working with underserved regions and populations. As the largest corporate non-pharmaceutical giver in the arena, the MAC Aids Fund is committed to addressing the link between poverty and HIV/AIDS by supporting diverse organizations around the world that provide a wide range of services to people living with HIV/AIDS. To date, the MAC Aids Fund has raised US$300 million exclusively through the sale of MAC„s VIVA GLAM Lipstick and Lipglass donating 100 percent of the sale price to fight HIV/AIDS.
In the Philippines, MAF has partnered with non-sectarian organization “Positive Action Foundation Philippines Incorporated” (PAFPI) founded in 1998. The organization is devoted to contributing to the national response in advocacy, prevention, treatment, care and support for Filipinos living with HIV. Since its formation, PAFPI has partnered with organizations such as UNICEF and instigated projects including drop-in centers and other awareness initiatives especially for the youth. The joint venture with MAF formed the “Glam for Life” program, which aims to improve the quality of lives of infected Filipinos living in Metro Manila, Cebu, Davao and Iloilo through direct nutritional and medical support services. This three-year program aims to significantly aid the recovery and ingrain the essential knowledge in infected individuals. Today, another grant of PHP 2,494,000 shall be committed to this cause. Congratulations MAC Cosmetics for this local and global campaign that for sure will help a lot of people.