More than 140 years after inventing the blue jean, one thing is clear: Levi’s clothes are loved by the people who wear them-from presidents to movie stars, farmers to fashion icons, entrepreneurs to the every man. Last month, a campaign was launched to aim to capture the spirit of the iconic brand that has always been an embodiment of the events of its time.
At the heart of the new campaign is the celebration of real-life “Live in Levi’s®” moments –from first dates and first-borns to rodeo sand road trips and everyday in between. Featuring the new fall 2014 collection, the campaign highlights the Levi’s® 511™ Slim jean for men and the Levi’s® Revel™ jeans for women, in addition to reimagined iconic products such as the 501® jean, western shirt and Trucker jacket. The new line honors the spirit, attention to detail and craftsmanship of the much-loved original.
But also, Levi’s and jeans users (like me!!) were able to customize denim items at the event to further express the campaign, with local stars and icons gracing the event and /or playing their music.
I got the chance to customize my Levi’s pairs (I wear all the time for meetings and workshops because they’re really comfortable for me – I am really a jeans person!!). It’s really nice to know how all these distressing, patching and cutting of jeans are done because they take time, craft and effort!
It was also a series of days with music and OPM icons that I adore and wanted to see perform live.
Definitely a night of rakenrol with them and got to hear also their fun Levi’s stories when they were younger!