“The M·A·C AIDS Fund is supported exclusively by a consumer based model that directs 100 percent of the purchase price (minus VAT where applicable) of VIVA GLAM Lipstick and Lipglass to the Fund. M·A·C Cosmetics underwrites all of the production costs of the VIVA GLAM line, donating the full sale price to the Fund, including would-be profits for retail partners.” (press release)
Since 1994, M·A·C Cosmetics has launched permanent lipstick variants, and limited edition ones featuring celebrities and artists who champion the cause: RuPaul, k.d. Lang, Lil‟ Kim, Sir Elton John, Mary J. Blige, Shirley Manson, Linda Evangelista, Boy George, Christina Aguilera, Missy Elliott, Pamela Anderson, Lisa Marie Presley, Debbie Harry, Eve, Dita Von Teese, Fergie, Cyndi Lauper, Lady Gaga, Ricky Martin, Nicki Minaj, Rihanna, Miley Cyrus, and recently, Arianna Grande. I’ve been following these launches for years because they’re also just so pretty!
With the model, truly, one can easily contribute to the fund, which helps people living with and affected by HIV/AIDS. But what more if we add our sales and marketing support! Last week, actress Antoinette Taus led a store takeover that will encourage ladies to check out or buy Viva Glam lippies. She invited me to participate in this challenge, together with her friends, Tom Taus, Julienne and Joaquin who were all so nice and game for this. Up to now, I still can’t believe that I met Tony (Antoinette’s nickname) given that I’ve been watching her on TV growing up. She’s just one of the most authentic, inspiring and passionate person I’ve met this year and I’m very grateful that we’re collaborating next year for some a humanitarian project.
It was such a great day and night with these people, and MAC Cosmetics (thanks also to Vani and Marco!). I swatched and did “sales talk”of Viva Glam which we all know will be given to the Aids Fund, and it’s something I don’t get to do everyday (well, we can still buy and recommend the permanent lippies forever!). So thank You, and MAC, for this experience!