Estee Lauder was my first blog event when I started Break My Spell in 2012. I learned so much signature makeup techniques from this brand that I still use up to now. Today, there’s a new Estee Lauder that’s a mix of both modern and classic, with Kendall Jenner as their ambassador. So when Estee invited me to take a tour of their first ever stand alone store in The Philippines, I wanted to check out the experience for myself. Let’s start!
Kendall Jenner was announced to be the ambassador of Estee Lauder a year ago. I’ve been seeing their videos in facebook and Youtube and I’ve noticed how everything is still classic but more modern, young and hip (with millennials in mind!). I got fascinated by this collage upon entering the store because I like looking at photos for my makeup inspo’s.
On the right side of the store, you can see their newest products and I really like this Pure envy line.
Especially the new liquid lip potions!! I swatched them in store and they give that great color payoff with outstanding consistency and formula. I am reviewing this very soon!
I also like that there are guides and look books displayed to feature products used in the ads and commercials.
At the center of the store is a beauty playground (with all the makeup and skin care) but especially the 3-Minute beauty corner for that #InstaGratification. I swear by their makeup techniques!
These are quick makeovers or you can also ask for a custom look from their beauty advisors.
There’s also a beauty wish corner where you can post your makeup aspirations!
Before I finished the tour, I made sure I took a photo of this wonder: The ANR! I got one and I’ve been using it. I now know how it’s a holy grail for most beauty mavens!
The new store is a very fun and chic makeup playground indeed. It’s not intimidating and stiff, which allows Estee women to perfect and achieve modern or classy looks. You can check out the new store located at the second floor of SM Aura!
Congratulations, Estee Lauder!