A Show-Stopping Artistry
Color goes hand in hand with personality, like an artist and their performance. While makeup artists need a wide range of colors to meet the creative and artistic needs of the stage, each one is also looking for his or her iconic shade. Each artist searches for the color that will reveal his or her own singularity. And now the palette and choices are endless… with new ingenuity and intense color.
“Lipstick is to makeup what the last brush stroke is to painting… the ultimate, perfectly contained touch of color that completes the work of art. And just like in art, makeup artists need an infinite palette of colors. This is why I have developed such a wide range of new ARTIST ROUGE lipsticks, I always want to give makeup artists a profusion of shades and textures to sublimate and create their perfect piece of art.” – Dany Sanz, Founder & Artistic Director of MAKE UP FOR EVER
I am a complete fan of MAKEUP FOR EVER pigments and the Iconic Swedish Duo Icona Pop ever since they started in 2009 so when I saw online that there will be a collab, I told myself I need to get a pair of lippies! My first love for them started with the below video wherein they showcased The House artists and performers (including gay and transgender ones) who just have so much love for their work, performance and passion.
The Swedish group ICONA POP, formed by Caroline Hjelt and Aino Jawo, takes its inspiration from electro house, punk and indie pop music. The two singers, who shot to international stardom with their 3x RIAA certified platinum hit “I Love It” ft. Charli XCX, and opened for Katy Perry, Miley Cyrus and One Direction on their respective tours. Returning to the center stage with their 2015 single “Emergency“, the duo joins forces with MAKE UP FOR EVER in all their artistic creations and stage performances, in collaboration with the band’s makeup artist Colby Smith.
“Makeup is so important for us when we are on stage, to do something fun for people. You can become a superwoman with just some blush and a black lipstick. We express ourselves through music — but also through how we dress and how we wear our makeup. MAKE UP FOR EVER is perfect for us because it’s edgy and cool — plus there are so many different colors to play with!” – Icona Pop
In the event held at The Brewery at The Palace, we got the chance to preview this show-stopping collection. It got really intense for me and my beauty friends because it was a lot of swatching on the lips and arms but I was so happy I was able to find some shades for me.
I know Artist Roufe by MAKE UP FOR EVER and this formula I must say, has gotten better. I’m hands down to the brand’s pigment and wear, but the new collection has better texture and wear as it has novel complex waxes from Mallow and Macadamia.
The shades are divided into two: C (cream) and M (matte) on their tubes. Regardless of finish, the texture and feel is thinner and more satin compared to their other lippies.
I spotted some very nice MLBB shades, dark hues (there’s black and blue!), and bright pastel ones!
MAKE UP FOR EVER said that the color pigments are grinded three times, reducing and streamlining their size. Because of the identical, micro-fine pigments, the intensity of light reflection and the radiance of color are heightened and the color impact on lips is very powerful and immediate.
Truly, just with one swipe, the color pay-off is outstanding! Consistency and coverage is just top of the charts.
I am just so excited for this collection which will be available September 15, 2016 in the Philippines. Each lipstick retails at P1250, and I think it’s worth that with such performing products and high-precision bullet design of the packaging.
More photos of the event below and a beginner video to show how we enjoyed the night!